Analytics & Optimization Manager, Digital Commerce

Job Location US-NY-New York About Us: Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are […]

Job Location USNYNew York

About Us:

Tory Burch is an American lifestyle brand that embodies the personal style and sensibility of its Chairman, CEO and Designer, Tory Burch. The collection, known for color, print and eclectic details, includes ready-to-wear, shoes, handbags, accessories, home and beauty. Art, music, travel, interiors and the designer’s own stylish parents are inspirations for the collection.

Our company launched in February 2004 with a single boutique on what was then a remote street in downtown Manhattan. Today, we are a global brand with a presence in more than 50 countries, but in many ways we are only just beginning. There is so much we want to do!

Brand integrity, global inspiration and beautiful products are integral to who we are as a company and what we have accomplished to date. Our incredible team is an equally important part of the equation. We believe that each of our employees play a vital role in our continuing efforts to grow and evolve.

Overview:

Using Google Analytics Premium and other platforms, the Manager, Web Analytics will conduct analysis, draw insights and report findings to drive digital business growth. You are a strategic thinker with strong analytical skills and ability to translate findings into actionable recommendations. You will ensure site experiences are continually optimized to drive subscriber growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Using Google Analytics Premium and other platforms, the Manager, Web Analytics will conduct analysis, draw insights and report findings to drive digital business growth. You are a strategic thinker with strong analytical skills and ability to translate findings into actionable recommendations. You will ensure site experiences are continually optimized to drive subscriber growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Using Google Analytics Premium and other platforms, the Manager, Web Analytics will conduct analysis, draw insights and report findings to drive digital business growth. You are a strategic thinker with strong analytical skills and ability to translate findings into actionable recommendations. You will ensure site experiences are continually optimized to drive subscriber growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Using Google Analytics Premium and other platforms, the Manager, Web Analytics will conduct analysis, draw insights and report findings to drive digital business growth. You are a strategic thinker with strong analytical skills and ability to translate findings into actionable recommendations. You will ensure site experiences are continually optimized to drive subscriber growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Using Google Analytics Premium and other platforms, the Manager, Web Analytics will conduct analysis, draw insights and report findings to drive digital business growth. You are a strategic thinker with strong analytical skills and ability to translate findings into actionable recommendations. You will ensure site experiences are continually optimized to drive subscriber growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Using Google Analytics Premium and other platforms, the Manager, Web Analytics will conduct analysis, draw insights and report findings to drive digital business growth. You are a strategic thinker with strong analytical skills and ability to translate findings into actionable recommendations. You will ensure site experiences are continually optimized to drive subscriber growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Using Google Analytics Premium and other platforms, the Manager, Web Analytics will conduct analysis, draw insights and report findings to drive digital business growth. You are a strategic thinker with strong analytical skills and ability to translate findings into actionable recommendations. You will ensure site experiences are continually optimized to drive subscriber growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Using Google Analytics Premium and other platforms, the Manager, Web Analytics will conduct analysis, draw insights and report findings to drive digital business growth. You are a strategic thinker with strong analytical skills and ability to translate findings into actionable recommendations. You will ensure site experiences are continually optimized to drive subscriber growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Using Google Analytics Premium and other platforms, the Manager, Web Analytics will conduct analysis, draw insights and report findings to drive digital business growth. You are a strategic thinker with strong analytical skills and ability to translate findings into actionable recommendations. You will ensure site experiences are continually optimized to drive subscriber growth while identifying and prioritizing optimization and A/B testing opportunities. This position requires extensive experience with online, consumer-facing properties and a deep understanding of analytics, good user experiences, and what drives conversion and retention.

Responsibilities:

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

  • Implement and Expand the Google Premium Platform
  • Expand and Drive the AB Testing Platform
  • Educate, Communicate, and Report on Trends and Best Practices
  • Partner across the Business (Creative, Marketing, Product Teams) to improve the User Experience and Influence Best Practices
  • Collect and analyze data and present research, findings, and recommendations to cross-functional teams including Marketing, Creative, Product Management, User Experience (UX), A/B Testing, Finance & Technology
  • Identify and prioritize optimization and A/B testing opportunities. Communicate the results
  • Generate ad hoc and scheduled reports with KPIs and other pertinent metrics; develop analytics dashboards and automated reports
  • Partner with key stakeholders to ensure data accuracy and consistency and provide actionable insights
  • Segment traffic to understand and optimize user experience and conversion based on source, channel, visitor frequency, tenure, demographics, etc.
  • Manage tagging including overall strategy, implementation, and best practices
  • Use analytics to inform projects and drive product decisions pre- and post-launch, coupled with a good understanding of best practices, good UX, and what works well
  • Work with Product Management & UX team to supplement quantitative analysis with qualitative methodologies including surveys, user testing, and focus groups
  • Create institutional knowledge on analytics and educate senior leadership on digital and multi-channel customer trends.

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https://careers-toryburch.icims.com/jobs/3770/analytics-&-optimization-manager,-digital-commerce/job?in_iframe=1
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Author: Jeff

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