Email is the most professional form of electronic correspondence available to the world so far (besides the classic phone call).
Myriad alleged “professionals” engage in the exchange of email each and every day in a half-hearted attempt at forging powerful business connections and valuable relationships with industry peers. But, what if the grand majority of these so-called pros are going about their emailing all wrong?
This is exactly what we will be touching on this article – a series of simple and powerful tips for all conceivable aspects of emailing in the professional world. So, pull up a chair, as this may take a while!
Use a great headline:
You need to grab attention quickly and escalate interest immediately if you hope to inspire complete strangers to open your unsolicited email.
This is where an incredible (read: weird) headline comes into play. Try phrases like “Suggestion for your content/your webpage/your sales team,” “I think I can help you improve sales/ engage readers/ target new audiences,” etc.
Also, make sure your headline is relatively short, accurate (don’t lie about what you’re offering) and unobtrusive (SCREAMING WON’T HELP, OK?)
Keep it short:
Here’s a scenario for you to ponder – a busy CEO or Sales Rep. opens their inbox Monday morning to reveal over one hundred messages. Thanks to your great headline, your email catches their eye and they click on it. Upon loading, your message greets them with one metric ton of bold-face, rambling prose; daunting enough to ward off all but the least productive members of the workforce.
The takeaway? Keep your message short. You are a stranger, after all. Whoever you’ve reached out to is probably not looking to dive headfirst into a sea of text to discover your great new product offer. Stick to a total of four sentences and be sure to get a concise point across.
The devil is in the details:
When it comes to fulfilling a sale with a promising lead or client, the way in which you communicate with them is of the utmost importance. Details play a major role here, as the slightest typo or syntax error can spell disaster – sacrificing trust and, ultimately, money.
Run a spellcheck on your message before you send it off and be sure to get the customer’s name right.
You absolutely must make an effort to interact with your clients on a personal level. Surface level communication that focuses on business is weak in comparison to communication that focuses on solutions and concerns.
Aim to actually please your client in your email. Ask relevant questions and take an active interest in their needs.
Emails are simple communication tools, but their potential is tremendous in scope. Try not to miss out on this same potential by overlooking the tips we have laid out for you in this article.
Oh, and give us a share if you’ve found our suggestions as useful as we hope they are!